ANDREI JILNICOV

How to Start Your Own Clothing Brand in Poland Step by Step

Dreaming of your own clothing brand? Start with a solid plan

Starting a clothing brand is a dream for many—designers, influencers, fashion enthusiasts, and entrepreneurs alike. Launching a brand in Poland is possible even with a small budget. All you need is a plan, commitment, and the right production partner.

Step 1: Brand idea and concept

● Define your target customer: age, gender, style, needs● Identify your unique selling point: comfort, minimalism, eco-friendliness● Choose your product range: sweatshirts, tracksuits, t-shirts, dresses● Decide the scale: one collection or a single model● Write a mini-brief

Step 2: Name, logo, and visual identity

● Short, memorable name (check .pl domain and Instagram availability)● Professional logo (hire a designer or use an online platform)● Consistent colors, photo style, and brand messaging

Step 3: Pattern making and sample

● Order pattern making at a factory or select a ready model● Produce a sample to check quality, fit, and style

Step 4: Small batch production

● Minimum order from 4 pieces in chosen sizes and colors● Choose fabric, accessories, and decide on print or embroidery● Local production ensuring quality and deadlines

Step 5: Labels, logo, and packaging

● Logo labels (woven or printed)● DTF print with brand name or graphics● Attractive packaging (bags, foil, boxes)

Step 6: Photoshoot and sales

● Simple photoshoot (smartphone or professional)● Brand profiles on Instagram and TikTok● Online store: BASELINKER, Shoplo, Shopif● External marketplaces: Allegro, Etsy, Pakamera● Collaborate with micro-influencers

Order from just 4 pieces and grow your brand in a safe, flexible way.